O'Toole's Garden Centers

Full Service

When Lead Climber is engaged in a full-service capacity, we coordinate all marketing tactics and the retail shopping experience. This page features comprehensive TV, radio, outdoor, PPC, and event marketing campaigns we developed for O'Toole's. We also put together promotional calendars, in store POS displays, retail planograms, and even got our hands dirty spring cleaning alongside clients.

Media Buying

When offering strategy recommendations on large budgets, trust is an important dynamic to say the least. Transparency is key, and we take time to educate clients in the intricacies of media buying. We collaborated with O'Toole's to align media flights with key buying periods, identified primary and opportunity demographics, and negotiated hard to maximize media value.

Creative

While deals and sales are always important, Lead Climber creatives dig deeper to understand customer motivations and develop messaging that speaks to them on an emotional level in addition to a practical level. We updated the O'Toole's logo and wrote the slogan/jingle for "Let's Grow Together!" to capture the universal appeal of gardening which brings together families, neighbors, and communities.

Digital

Lead Climber's full service philosophy applies to how we handle digital services like PPC, SEO and Reputation Management. SEO efforts doubled search visibility in the first year. Targeted PPC and web coupon efforts were designed to capitalize on engaged website visitors. We monitor the O'Toole's brand online to cultivate customer relationships.

Experiential

Our comprehensive event marketing strategy for O'Toole's 40th Anniversary Extravaganza increased weekly foot traffic by 41% and weekly sales by 55% year over year. We helped to create a fun, engaging, and dynamic shopping environment. All weekend long O'Toole's customers enjoyed live music, family activities, kids games, food trucks, and local microbrewery samples.

Retail

Utilizing our 20+ years of CPG retail work experience, Lead Climber helped O'Toole's Garden Centers develop dynamic retail merchandising and sales strategies. Providing shoppers with a streamlined, immersive shopping experience increases customer traffic and total purchase averages.

Entrepreneurship. Resilience. Family. Loyalty. Nature… Clients and agencies who share core values can integrate in dynamic ways. We're cultivating creative work that moves the needle on sales. High expectations are another commonality between Lead Climber and O'Tooles.

Let's grow together!

Lead Climber's full service approach to the O'Toole's account helped spark an evolution of their business. The client has internalized their new slogan "Let's Grow Together!" and is using it for staff development in addition to being their customer-facing message. We're streamlining retail by focusing on best sellers and cross promotion along with repurposing materials to build new POS displays that will proudly showcase the recently updated O'Toole's Garden Centers logo. Here's to another 40 years of success!