Strategy | Lead Climber

A roadmap
to success

You know you need marketing to grow your business, but figuring out where to begin can be a head-scratcher. It's all about picking the right way to get your message out there and not getting caught up in all those fleeting marketing fads. That's where Lead Climber comes in! We use data to create a strategic roadmap for your marketing, helping your business reach and surpass your goals.

Step 1: Discovery

DISCOVERY QUESTIONS:

What are the business goals?
What differentiates you from the competition?
What is your target demographic?
What are your most profitable products/services?
What are your biggest challenges?
How will we measure the success of marketing?

When Lead Climber kicks things off, it's all about getting to know your business inside and out. Think of it like a friendly chat where we dig into what makes you tick. We'll ask about your goals, what sets you apart from the crowd, and who your dream customers are. We'll also need to hear about your current marketing setup, what's worked in the past and what hasn't, so we're not starting from ground zero. We'll work together to gather the intel to build your roadmap to success.

Step 2: Asset Review

LEAD CLIMBER WILL ANALYZE:

Website (UX, Analytics & SEO)
Social Channels & Google Business Profile
Photos, Videos & Brand Standards
Competitors & Their Approach
Customer Journey/Purchase Funnel

This is where we roll up our sleeves and take a good look at the pieces of the puzzle that have already been developed. Your website is of the utmost importance because it's the hub of your marketing, so we'll check and see if it's easy to use and if it's doing its job converting visitors into customers. We'll also review your social media channels and dive into the analytics. Lead Climber will gather baseline data and see how you stack up against competitors. From there, we'll see what existing assets we can leverage, and what needs to be reworked or developed from scratch.

Step 3: Budgeting

BUDGETING CASE STUDY

Let's get down to brass tacks and turn your marketing dollars into ROI. By understanding trends in your annual revenue we'll agree on allocating a smart percentage of that towards marketing, usually somewhere in the 3-8% range. The goal here isn't to fulfil a planned budget line item, but to invest your resources wisely so every dollar works hard for you. We'll even consider things like seasonality, to make sure your budget matches your business flow and gets you the best bang for your buck!

Step 4: Media

This is where the magic happens. Lead Climber figures out where your ideal customers are hanging out so we can get your message right in front of them. We're talking about everything from old-school TV, radio, and outdoor, to all the digital media like social, streaming TV, and Google. We'll pick the perfect mix of channels to make sure your message is heard loud and clear and we'll remarket to interested parties - making every ad dollar count as we push potential customers down the purchase funnel.

Step 5: Messaging

MESSAGING CASE STUDY

Lead Climber's creative team excels at telling your story in a way that grabs attention and makes your company different than your competition. We'll work together to figure out an offer they can't refuse and add urgency to take action now. While striving for breakthrough creative, Lead Climber stays grounded by continually referencing your company's differentiators and target demo to stay on course. Over time we'll build an unforgettable image of your brand with storytelling and benefit-selling so you'll always be top of mind when it's time for your customers to make a purchase.

Step 6: CX (Customer Experience)

Lead Climber is ultimately responsible for driving revenue, so we go deeper than other agencies to make sure that every link in the marketing chain is connected. When was the last time your agency talked about the retail experience, your team's clothing choices at a convention, or bounce rates on your website? Marketing is more than an eye-catching ad. It's about making every step in the customer's journey enjoyable and memorable. If we identify something that's not working, we use it as an opportunity to optimize the journey and level up customer service.

Step 7: Pilot Campaign

The heavy lifting is done, but let's not get trigger happy. We need quantifiable data in order to optimize before launching a full-scale campaign. When feasible, Lead Climber rolls out a smaller-scale, test version of campaigns to check performance in the real world. We'll gather data, look at how customers are reacting via social media engagement and surveys, and dial in the settings to squeeze the maximum value out of the campaign before we go full throttle.

Step 8: Reporting

Lead Climber will be monitoring and adjusting throughout the pilot campaign, and upon completion, we'll report the results, good or bad. We'll use all the tools in our toolkit to connect the dots between advertising and sales, knowing that we'll never be able to paint a perfectly complete picture. Our established KPIs will point to trends and we'll use anonymous foot traffic data to see if we've driven more visits to brick and mortar retail. We apply our design and development skills to create clear reports and dashboards that highlight key takeaways and avoid paralysis by analysis. It's our job to showcase the real results and decipher what they mean for your business.

Step 9: Scale-Up

We built the foundation, tested and optimized. We've proven that the strategy works using solid data and comprehensive analysis. Now it's time to go big or go home. Marketing and advertising are investments in your brand – driving awareness, web traffic, and sales. Lead Climber advises our clients on how to take calculated risks and make strategic investments. The days of rolling the dice and spray-n-pray are gone. In order to survive and thrive in the cutthroat world of business, you need experts in your corner. We know when to seize the moment and when to scale-up aggressively to take your business to the next level.